“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as... Continue reading »
The post Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies appeared first on AdExchanger.
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