Wednesday, March 11, 2020

Streamlined Data Tool Helps WarnerMedia Supercharge Branded Content  

WarnerMedia’s wide range of shows, personalities and topics means the company can create vastly different types of branded content. Data plays a key role in matchmaking between the advertiser’s target audience and the content and delivery those potential customers like best. Launchpad, WarnerMedia’s branded content studio, starts its pitch by showing how their brands show... Continue reading »

The post Streamlined Data Tool Helps WarnerMedia Supercharge Branded Content   appeared first on AdExchanger.



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