Thursday, March 5, 2020

Marketers Struggle To Relearn The Former DoubleClick ID

Third-party cookies are going away and Google is restricting ID sharing. What does this mean for Google’s suite of advertising IDs and the advertisers and publishers that rely on them for monetization? It’s one of the most consequential questions for the world of online advertising, but nobody has a clear answer. Google operates two different... Continue reading »

The post Marketers Struggle To Relearn The Former DoubleClick ID appeared first on AdExchanger.



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