The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams. Merkle has spent the past two years trying to solve that issue for the open ecosystem with M1, a media-buying platform that uses PII-based IDs to target known individuals. Merkle also has a publisher network,... Continue reading »
The post Merkle’s David Williams On Using Identity In A GDPR World appeared first on AdExchanger.
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