AdExchanger |
Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be... Continue reading »
The post Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue appeared first on AdExchanger.
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