Pubs, Ad Tech Firms Batten Hatches As Chrome Ad Blocking Deadline Nears

AdExchanger |

Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get their products in compliance as publishers fear lost revenue. Beginning that day, Chrome will begin auto-blocking ad formats that obstruct access to content. Chrome has more than 62% of the mobile browser market share and... Continue reading »

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