AdExchanger |
Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but... Continue reading ยป
The post Facebook Will Use Viewability To Measure Organic Page Reach appeared first on AdExchanger.
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