Friday, February 9, 2018

Facebook Will Use Viewability To Measure Organic Page Reach

AdExchanger |

Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but... Continue reading ยป

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