Friday, February 2, 2018

Alphabet Q4 Revenue Up 24%; Google Pays Out More To Partners

AdExchanger |

Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last year. The earnings showed a spike in traffic acquisition costs [TAC] as Google paid more to publishers in its Google Network Members’ properties revenue segment. The segment also includes revenue from Google’s DoubleClick Bid Manager,... Continue reading »

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