A Publisher’s Paywall Strategy Is About More Than The Bottom Line

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic for... Continue reading »

The post A Publisher’s Paywall Strategy Is About More Than The Bottom Line appeared first on AdExchanger.

from AdExchanger http://ift.tt/2nAmbPf
via IFTTT