A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would help publishers and ad tech companies level the playing field with Google, Facebook, Amazon and other platforms with vast logged-in user data. But those vendor-focused initiatives struggled to gain broad adoption and overcome competitive issues... Continue reading »
The post Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting? appeared first on AdExchanger.
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