“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp. As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. Their... Continue reading »
The post The Right Way For Publishers To Be Transparent appeared first on AdExchanger.
from AdExchanger http://bit.ly/2DHX327
via IFTTT
No comments:
Post a Comment