Friday, January 11, 2019

Bringing The Backlist To The Forefront With Open Road Integrated Media

Don't tell Paul Slavin that book sales are stagnant. Slavin is the CEO of Open Road Integrated Media, a digital marketing company founded in 2009 by HarperCollins global CEO Jane Friedman. “When we put a book in front of somebody, when we market that book, you will see it grow,” said Slavin, who became chief... Continue reading »

The post Bringing The Backlist To The Forefront With Open Road Integrated Media appeared first on AdExchanger.



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