OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique data from its publishers. It plans to makes its identity graph-enabled buying generally available in Q3. This announcement is unusual in that exchanges like OpenX usually do not offer identity graphs that connect audience data... Continue reading ยป
The post OpenX Wants To Enable Facebook-Style Audience Buying On The Open Internet appeared first on AdExchanger.
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