OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique data from its publishers. It plans to makes its identity graph-enabled buying generally available in Q3. This announcement is unusual in that exchanges like OpenX usually do not offer identity graphs that connect audience data... Continue reading »
The post OpenX Wants To Enable Facebook-Style Audience Buying On The Open Internet appeared first on AdExchanger.
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