Academic Study Says Behavioral Targeting Isn't Lucrative For Pubs; Modern Marketing Is Chaotic – Deal With It

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Personal Personalized advertising may not be working as well as promised for publishers. Media companies receive just 4% more revenue for a cookie-based targeted ad than a nontargeted ad, according to a joint study on behavioral advertising conducted by the University of Minnesota,... Continue reading »

The post Academic Study Says Behavioral Targeting Isn't Lucrative For Pubs; Modern Marketing Is Chaotic – Deal With It appeared first on AdExchanger.

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