Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported internet. “It’s really important that all three of these constituencies can benefit from digital advertising,” said Brad Bender, VP of product management for Google’s buy and sell-side advertising technology. In a fireside chat Tuesday at... Continue reading »
The post Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web appeared first on AdExchanger.
from AdExchanger http://bit.ly/2ZQBGoj
via IFTTT
No comments:
Post a Comment