“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Lehman, SVP, global marketplace development at TripleLift. Over-the-top (OTT) advertising has captured the industry’s hearts and minds over the past year and is widely considered to be one of its most compelling new... Continue reading »
The post The Industry’s OTT Investments Will Help All Digital Publishers, Even Those Without TV Assets appeared first on AdExchanger.
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