AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video inventory across WarnerMedia’s O&O properties as well as a selection of outside publishers. The WarnerMedia properties include WarnerMedia-owned CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Brothers, and the video partner publishers include... Continue reading »
The post AT&T’s Xandr Data Can Now Be Applied On Non O&O Properties appeared first on AdExchanger.
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