Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp., DotDash, Watson... Continue reading »
The post Publishers Lash Out Against Google Over “Unified Pricing” Changes appeared first on AdExchanger.
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