Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in... Continue reading »
The post Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers appeared first on AdExchanger.
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