On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017,... Continue reading »
The post Publishers Rejoice: VPAID Is Out And SIMID Is In appeared first on AdExchanger.
from AdExchanger http://bit.ly/2UPJyaV
via IFTTT
No comments:
Post a Comment