“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussing... Continue reading »
The post Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs appeared first on AdExchanger.
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