The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements,... Continue reading »
The post BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology appeared first on AdExchanger.
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