Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them?

AdExchanger |

The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from... Continue reading »

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