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Meredith Corp’s agreement to acquire Time Inc. for $1.85 billion, announced Sunday, will test whether Meredith’s sales org leadership can benefit from Time’s programmatic technology – and vice versa. In terms of ad sales, it’s a tale of two different strategies. Time Inc. struggled in the wake of a chaotic sales reorg that caused ad... Continue reading »
The post Opposites Attract? Meredith Buying Time Inc. Marries Two Different Digital Ad Strategies appeared first on AdExchanger.
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