Knock-Knock: How Companies Are Trying To Weasel Their Way Onto Publishers' Ads.txt Files

AdExchanger |

The ad buyers that will be hurt by the adoption of Ads.txt aren’t giving up without a fight. Publishers are getting deluged with emails from “agencies” and “digital marketing solutions” companies threatening to stop buying inventory unless they’re added to the Ads.txt file. The New York Times, Wenner Media, Intermarkets and LittleThings all confirmed to... Continue reading »

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