AdExchanger |
The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix... Continue reading »
The post Dailymotion Programs A New Programmatic (And Publisher) Strategy appeared first on AdExchanger.
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