AdExchanger |
BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many on the branded content side are being let go. Although BuzzFeed built a strong brand and a nine-figure revenue business... Continue reading »
The post BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce appeared first on AdExchanger.
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