Friday, August 10, 2018

Meredith Will Sell Viant This Year

Meredith will offload its 60% equity interest in ad platform business Viant, the company confirmed on its fiscal fourth quarter earnings call Friday. It expects the sale to be finalized early in its coming fiscal year. Time Inc. bought Viant in 2016 for $87 million, and the purchase gave an inorganic boost to the publisher’s... Continue reading »

The post Meredith Will Sell Viant This Year appeared first on AdExchanger.



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