Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell... Continue reading »
The post CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase appeared first on AdExchanger.
from AdExchanger https://ift.tt/2BYEurM
via IFTTT
No comments:
Post a Comment