Tuesday, June 26, 2018

Travel Pub Fathom Uses Attribution Tech To Prove That Its Content Packs A Punch

Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel, there’s no easy way to credit its role in an eventual hotel booking. Fathom, a site that publishes curated destination guides and first-person travel accounts, knew it was leaving money... Continue reading »

The post Travel Pub Fathom Uses Attribution Tech To Prove That Its Content Packs A Punch appeared first on AdExchanger.



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