Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku's. The device's first-party data also provides behavioral insights – such as what content Roku users search for or how much... Continue reading »
The post Roku Lets Publishers Sell Inventory Using Its Audience Data appeared first on AdExchanger.
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