AppNexus has been wanting to make its fees transparent, even before it was acquired by AT&T’s ad unit Xandr, but it couldn’t because of how contracts are written and structured. But now, buyers can find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level... Continue reading »
The post AppNexus Reworks Publisher Contracts To Enable Fee Transparency For Buyers appeared first on AdExchanger.
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