In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as “adventurous” content, stories about to go viral or brand-safety keywords. To make that in-depth content targeting possible, the Times built its own ad tech – Alice, shorthand for ad library service – a year ago.... Continue reading »
The post For Nimbler Ad Targeting, Meet ‘Alice,’ NYT’s Ad Library Service appeared first on AdExchanger.
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