From 7 pm to 7:45pm on Tuesday, publishers saw mysterious yellow 300x250 ads blanket their sites. Paying CPMs north of $20, the yellow square ad elbowed out other buyers with its big spending. Hourly revenue spiked many times over publishers’ normal averages. Then it disappeared. Turns out, the yellow ad appeared across the US and... Continue reading »
The post Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’ appeared first on AdExchanger.
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