“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and... Continue reading »
The post What Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective appeared first on AdExchanger.
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