“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers... Continue reading »
The post After Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance appeared first on AdExchanger.
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