Since The Washington Post opened up its header-bidding wrapper and ad-rendering engine Zeus Performance to publishers last fall, more than 50 sites have signed on, including The Dallas Morning News and fake news debunker Snopes. For both sites, improving page performance and ad viewability was a major draw. While those short-term boosts provide an immediate... Continue reading »
The post WashPo’s Zeus Performance Is Gaining Converts With Its Speed And Publisher-Focused Road Map appeared first on AdExchanger.
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