Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize news publishers during times when information is needed most. And as the pandemic accelerates the adoption of connected TV, digital out of home (DOOH), digital audio and gaming, brands must have a nuanced approach to... Continue reading »
The post GroupM Reevaluates Brand Safety In The Age Of Privacy And COVID-19 appeared first on AdExchanger.
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