Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company... Continue reading »
The post Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World appeared first on AdExchanger.
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