Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead... Continue reading »
The post With Google’s Latest Policy Change, Publishers Feel Control Slipping Away appeared first on AdExchanger.
from AdExchanger https://ift.tt/2uinnyd
via IFTTT
No comments:
Post a Comment