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“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the... Continue reading »
The post Publishers’ Alliances: Damage Control Or Potential For A Brighter Future? appeared first on AdExchanger.
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