After A Slow Start, Programmatic Is Picking Up Speed At Motorsport Network

AdExchanger |

Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts. “One of the main concerns our salespeople had was that, when inventory becomes available to buy programmatically, it immediately has the stigma that it’s remnant or somehow lower in quality,” said Mark Fragoulias, global director of ad... Continue reading »

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