Wednesday, August 16, 2017

Why Do Publishers Still Have Fragmented Sales Teams?

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Bruno Rebouças, chief executive officer at ProgMedia. Today’s media-buying trends show that programmatic deals will keep growing aggressively compared to direct buys. Some key advertisers have already reached a point where all of their... Continue reading »

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