AdExchanger |
If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross revenue will increase by the same amount? Publishers that unify their analytics and rigorously test those partners increasingly are finding that the answer is no. “There is no such thing as purely incremental revenue,” said... Continue reading »
The post Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners appeared first on AdExchanger.
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