The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Jakubowski, director of publisher solutions at Facebook. The benefits of header bidding on the web are well documented: Publishers receive an average increase of 15% to 30% – even as high as 50%... Continue reading »

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