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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook... Continue reading »
The post 2>3: Why Second-Party Data Is More Valuable Than Third-Party But Activated Less Today appeared first on AdExchanger.
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