Who Wins And Loses As Brands Flee The Long Tail?

Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure to fraudulent, non-viewable and brand-unsafe inventory. As premium publishers develop strong programmatic capabilities, brands are transacting with them directly rather than on the open exchange. EMarketer predicts that nearly 80% of programmatic dollars will be... Continue reading »

The post Who Wins And Loses As Brands Flee The Long Tail? appeared first on AdExchanger.

from AdExchanger https://ift.tt/2HthVuw
via IFTTT