Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP), the company said Wednesday. Google also said it is alpha testing an expansion of Exchange Bidding to new ad formats like video and buying methods like programmatic. It expects to release a beta version... Continue reading »
The post Google Exchange Bidding Update Elevates Its Header-Bidding Solution appeared first on AdExchanger.
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