The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine Media... Continue reading »
The post The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead appeared first on AdExchanger.
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