This article was produced in partnership with Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers thought about monetizing their inventory, but it may be remembered as the year it reached an inflection point. According to the ServerBid Header Bidding Industry Index, nearly 75% of the U.S.’s top 1,000 websites... Continue reading »
The post Why 2018 Was The Year Header Bidding Realized Its Potential appeared first on AdExchanger.
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